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How Expo West’s Postponement Drives Emergence Of Virtual Showrooms In The CPG World

by Adam Sweis on 0 Comments

Nydia Shipman, co-founder of The Worthy Company which is a first-time exhibitor at the Expo West, also notes how the team wants to interact with retailers “without the restriction of gathering in one location.”

Shipman said: “It would be great to see the industry take a more holistic approach to trade shows, so we could benefit from virtual operations without sacrificing those in-person connections that occur at the traditional trade show environment.” 

Read the full article:

https://www.forbes.com/sites/douglasyu/2020/03/05/how-expo-wests-postponement-drives-emergence-of-virtual-showrooms-in-the-cpg-world/#2156ca8f20ef

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